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Membership is the lifeblood of any organization and Rotary clubs are certainly no exception. Leaders in the 48 clubs in District 6990 generally find that the dual challenges of recruiting new members and retaining existing members regularly wind up at the top of the list of priorities.
There is no magic pill or instant solution to growing membership but, rather, ongoing constant effort to carefully build upon a current roster of members.
The logo that Rotary International has chosen to graphically represent the overall “membership” topic is comprised of three rings, separate but linked. These circles represent the three components of the global strategy to steadily increase membership: retention of existing members, recruitment of new members and extension, or the establishment of new Rotary clubs.
Jair de Almeida is the 2007-2008 chair of the District 6990 Membership Committee. Jair and his committee members are working throughout the district to share information on tried and true methods related to recruitment and retention. Questions regarding the establishment of new clubs should be directed to PDG Ray Laureano, the 2007-2008 chair of the Extension Committee.
There is a wealth of information on the three “rings” of the membership question on the Rotary International web site including a membership development notebook and an excellent membership retention workbook.
Resolve today to think of someone that you know that would make a good Rotarian. Then, either invite the prospective member to your own club or, if it makes more sense geographically, recommend the person to another Rotary club in the district or elsewhere using the online referral system.
If you know of a current member in your club that you haven’t seen at regular club meetings for a couple of weeks, or more, contact them. Tell the Rotarian that it just isn’t the same without them and try to get them to join you at the next regular meeting.
Membership issues are the responsibility of every Rotarian. Please do your part to keep our organization strong.
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